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Marketing & PR for Jewelry Professionals

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At Lunch with Suzanne Belperron

May 23, 2016 By sharon

At Lunch with Suzanne Belperron

A tour de force in 20th century jewelry design The only thing I recall from a television interview I half-watched one day was a question about who the person being Read more

Filed Under: Featured

At school for gemstones, learning about my classmates

May 20, 2016 By sharon

At school for gemstones, learning about my classmates

It was on to colored stones! I completed my latest course at the Gemology Institute of America as I continue my journey to become a Graduate Gemologist. The information we Read more

Filed Under: Featured

GIA Sets Jewellery Standards and Celebrates Design

February 18, 2016 By sharon

GIA Sets Jewellery Standards and Celebrates Design

There are not many places closer to heaven for a gem and jewellery lover than Carlsbad, California, the world headquarters of the nonprofit GIA (Gemological Institute of America.) Here the Read more

Filed Under: Featured, Jewelry Tips

A Winter Show to Highlight Jewelry’s Mystery and History

February 17, 2016 By sharon

A Winter Show to Highlight Jewelry’s Mystery and History

The Original Miami Beach Antique Show in Miami every January abounds with enticements. There are football fields’ worth of antique jewelry, furniture, paintings and decorative arts. I mostly concentrate on Read more

Filed Under: Antique Jewelry, Featured

The Ottoman Empire’s Lessons in Branding

January 25, 2016 By sharon

The Ottoman Empire’s Lessons in Branding

The concept of building a brand is not new. In fact, the first branding effort may be the most successful in the history of the world. As told by Walter Read more

Filed Under: Featured

Art Jewelry Forum Q&A With Sharon Berman

January 13, 2016 By sharon

Art Jewelry Forum Q&A With Sharon Berman

Adriana G. Radulescu is an architect and jeweler living in Washington, DC. She met Sharon Berman during her first Art Jewelry Forum trip to Amsterdam in October 2013 and noticed Read more

Filed Under: Antique Jewelry, Art Jewelry Forum Trips, Featured

What’s hot in Estate Jewelry — and what’s not

November 6, 2015 By sharon

What’s hot in Estate Jewelry — and what’s not

Camilla Dietz Bergeron and her partner have run Camilla Dietz Bergeron, Ltd. in New York for 20 years, buying and selling antique, period and estate jewelry. She recently gave us Read more

Filed Under: Antique Jewelry, Featured, Jewelry Tips

ASJRA: A source of jewelry history presented without attitude

November 6, 2015 By sharon

ASJRA: A source of jewelry history presented without attitude

Elyse Korn Karlin never obtained a traditional, academic education in jewelry studies. Yet she is the co-director of the Association for the Study of Jewelry and Related Arts, an organization Read more

Filed Under: Featured

A land-based exhibit on space-inspired jewelry, from gold to titanium

November 6, 2015 By sharon

A land-based exhibit on space-inspired jewelry, from gold to titanium

A jewelry show advertised as “out of this world” might raise questions about the veracity of the claim in most situations, but an exhibit that runs through Jan. 4, 2016 Read more

Filed Under: Featured

Artists and makers can learn to market despite themselves

November 6, 2015 By sharon

Artists and makers can learn to market despite themselves

I spend most of my professional life working with lawyers, CPAs and the like. You might imagine that there are some differences between a typical convention of service professionals and Read more

Filed Under: Featured

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About the Author

Sharon Berman is a passionate jewelry collector and principal of Berbay Marketing & Public Relations, specializing in working with professionals to create the visibility and credibility that fuel revenue growth. Learn more

Recent Posts

As diamonds change, diamond adjectives remain important

As diamonds change, diamond adjectives remain important

At Lunch with Suzanne Belperron

At Lunch with Suzanne Belperron

At school for gemstones, learning about my classmates

At school for gemstones, learning about my classmates

Noucentisme reveals itself slowly, and the journey is worth it

Noucentisme reveals itself slowly, and the journey is worth it

GIA Sets Jewellery Standards and Celebrates Design

GIA Sets Jewellery Standards and Celebrates Design

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